Articles
Practical writing on marketing, brand, SEO, AI and creativity.
Every business has ChatGPT, Claude and Gemini now. So why do some save hundreds of hours and win customers while others produce content nobody reads? The tool was never the advantage. Here is what actually is.
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Is it cheaper to use AI for your marketing than employing a full-time marketing person? Should you partner with an external AI consultant instead of hiring internally? A straight answer from an Adelaide Hills consultant who builds these systems.
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Most small businesses in SA are invisible on Google. Here's an honest breakdown of what moves the needle and what's a waste of time and money.
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The problem is almost never the execution. It's the strategy - or the absence of one. Here's how to tell the difference.
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Job ads say 'we know this is a unicorn role' like it's an apology. For most small businesses, it isn't a unicorn they need - it's just someone who's been paying attention for 25 years.
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A creative consultant is either the most useful person you'll ever hire - or the vaguest job title in professional services. Let me settle that.
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Malcolm Gladwell says mastery takes 10,000 hours. But what if you just want to be good? Five things that shortened the journey from ignorance to competence.
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The pursuit of perfection may be the single biggest curse of the creative. Five revelations that helped me make peace with never quite getting there.
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You're never going to be a good filmmaker until you start being a bad one. Five tips for starting the creative journey you keep putting off.
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