Website Development

Your website should be your best salesperson.

At its best, a website is a lead-generating machine. At its worst, it's a very expensive online brochure that almost no one sees. The difference is strategy - who your audience is, what they need to know, how you want them to respond.

The approach

I build websites for humans first, search engines second - which, paradoxically, is how you win at both. Most web developers think about design and function. I think about customer journeys, conversion, copywriting, and SEO from the first wireframe. The result is a website that looks good, ranks well, and actually drives enquiries.

Because I'm a marketing consultant who also builds websites - not a developer who dabbles in marketing - the strategy and the build are never disconnected. Every layout decision, every page title, every call to action is there for a reason.