Most video is expensive and forgettable.
Craig Hindman is a video producer and director based in Adelaide Hills, working with businesses across Adelaide, South Australia, and nationally. Not because the production quality is bad. Because nobody spent enough time on the brief. What is this video for? Who will watch it, where, and at what point in their relationship with the brand? What do we need them to feel, think, or do after watching? What is the single most important thing this video needs to communicate?
Answer those questions well and the production almost writes itself. Skip them and you can spend a lot of money on something that looks great and does nothing.
Who this is for
Video production works best for businesses that have a clear marketing objective and want the content to serve it directly. Specifically:
- Adelaide businesses launching a new product, service, or brand identity who need a film that captures the moment and lives in the market for years
- Not-for-profits and cause-driven organisations that have a real story of impact and need it told in a way that moves people and drives action
- Businesses that have had corporate video done before and found it flat, forgettable, or unused
- E-commerce brands that need product video and social content that works natively on the platforms where their audience lives
- Professional services firms that need testimonial and case study video that builds genuine credibility with prospective clients
- Marketing teams that need a video content partner who understands strategy and can brief themselves, rather than waiting to be briefed
How video production with me works
1. Brief development
The most important part of any video project. What does this video need to achieve? Where will it live? Who is the audience and what do they need to feel, think, or do after watching? What is the single most important message? Getting these answers right before any production starts is the difference between a video that works and a video that gets watched once.
2. Concept and scripting
The creative concept, script or narrative structure, and shot list that answers the brief. For documentary-style work, this means research and interview preparation. For scripted content, it means copy that sounds like it was written to be heard, not read. This phase is presented and refined before any camera is hired.
3. Production
The shoot itself. Efficient, directed, and purposeful because the preparation is done. I direct subjects as well as film them, which is how you get interviews that feel like conversations and talent that looks natural on camera.
4. Post-production
Editing, colour grading, audio mixing, and motion graphics where relevant. The edit is where the story is made or lost. I edit every project I shoot, which means nothing is lost in translation between what was captured and what ends up in the final cut.
5. Delivery and usage strategy
Delivered in the formats you actually need, sized for the platforms where the content will live. Guidance on how to use the content across your channels to get the maximum return from the production investment.
What I produce
Brand films - the 60 to 120 second piece that captures who you are and why it matters. The film that lives on your homepage, plays at your events, and gets sent to prospective clients. Done well, this is your most powerful marketing asset.
Campaign content - video built around a specific objective: a product launch, a fundraising appeal, a service promotion. Tied to a clear campaign strategy and designed to work across the right channels.
Documentary-style storytelling - particularly for not-for-profits and businesses with a genuine story of impact. Finding the real story inside a complex organisation and telling it in a way that moves people takes experience. This is where 25+ years of doing this shows.
Social video - short-form content for Instagram, LinkedIn, and TikTok. Built around the platform and the audience, not cut-down versions of longer content that were never designed for the format.
Testimonial and case study video - real clients talking about real outcomes. The most credible video you can make, and consistently the least used. If your clients would talk on camera about what working with you has done for their business, this should be a priority.
The unusual combination
I am a marketing consultant who shoots and edits video. The strategic thinking that goes into your marketing strategy is the same thinking that goes into your video brief. Nothing gets lost in translation between what we are trying to say and what ends up on screen. Because the same person is responsible for both.
I have shot for Wesley Mission, Tasman Holiday Parks, Bose, Udder Delights, and businesses across South Australia and nationally. The work that lasts is the work where the brief was right before the camera came out.