Adelaide Hills · South Australia
Marketing Consultant. Brand Strategist. Creative Director.
I help Australian businesses get clarity on their brand, sharpen their marketing, and grow their business. 25+ years experience. From creative strategy to content creation and delivery.
What I actually do
Strategy first. Then everything.
Many business owners know what they need but don't know where to start. So they get a new website, or a social media manager, or a fancy corporate video - without first getting clarity on the purpose, the audience or the outcomes. If you know what story you are telling, where you are telling it and who is going to hear it - the ROI on your marketing spend skyrockets. Unlike a lot of small business consultants, I can actually execute the whole thing - from strategy to outcomes.
01
Marketing Consulting
Strategy that cuts through the noise. Customer journeys, campaigns, and messaging that actually converts. This is where the real work happens.
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02
Brand Strategy
Who you are, what you stand for, and how to say it in a way people remember. The foundation everything else is built on.
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03
Web Design & Dev
Websites that look good and actually work. WordPress, Shopify, Next.js. Built for humans and built to rank.
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04
SEO / SEM / AEO / GEO
Get found - by people and by AI. Search strategy for businesses that are serious about growing.
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05
Film & Video
Most consultants hand you a strategy and wish you luck. I can shoot and produce the content too. It's a fairly unusual combination.
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06
Brand Photography
Photography that comes from the strategy, not despite it. When the brief is right, the images are better. Every time.
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Introduction
Hi, I'm Craig.
I've been helping brands tell great stories for 25+ years. I started as a musician, photographer and filmmaker, and learned my philosophy of marketing with one of the world's biggest brands.
This means I can sit in a strategy session in the morning and be behind a camera in the afternoon. That means you get the thinking baked into all the creative content that follows - all from the same person.
Case Studies
Work that made a difference.
Food & ArtisanUdder Delights
Film & Video Production · Brand Storytelling · Social Media
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Education & PhotographyAdventure Art Photography
Marketing Strategy · Website · Photography · Film & SEO
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Bike About
Website · Film & Video · Photography · SEO
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Eliézer Clay
Full Brand - Visual ID · Shopify · Photography · Film · Packaging
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What clients say
"Craig's ability to take the smallest of ideas, the vaguest of briefs and deliver beautiful and compelling creative output in a wide range of mediums is, in my experience, unparalleled."
"Craig is a master craftsmen of word, image, sound, and pixel. A true artist and scientist in the world of communication, branding, and strategy. If I'm doing something good, Craig will make it great."
"Craig has given our business a strong industry edge with his marketing and storytelling genius. He has this insane ability to cut through the noise and help us create a clear brand story."
Latest thinking
Ideas worth your time.
Can AI Run Your Marketing Instead of Hiring Someone? An Honest Answer for South Australian Businesses
Is it cheaper to use AI for your marketing than employing a full-time marketing person? Should you partner with an external AI consultant instead of hiring internally? A straight answer from an Adelaide Hills consultant who builds these systems.
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Everyone Has AI. So Why Do Some Businesses Get Better Results?
Every business has ChatGPT, Claude and Gemini now. So why do some save hundreds of hours and win customers while others produce content nobody reads? The tool was never the advantage. Here is what actually is.
SEO for Small Business in South Australia - What Actually Works in 2026
Most small businesses in SA are invisible on Google. Here's an honest breakdown of what moves the needle and what's a waste of time and money.
If you like what you see, let's talk about your next project.
Available for new projects in Adelaide Hills and across Australia.
Or start with a free Brand Health Check - a personalised AI-powered report on your brand in 5 minutes.