Tasman Holiday Parks are the fastest-growing owner, developer and operator of holiday parks across Australia and New Zealand, with more than 5,000 sites under management across 40+ parks.
I have produced many TVCs and online advertising campaigns with Tasman throughout 2023/2024.
I worked closely with the Marketing Executive Team to improve the photography and video assets used to promote the brand. My responsibilities included building an international network of photographers, managing photoshoots and creating guides and resources to help create consistency across all 40+ parks.
I consulted on the delivery of a refreshed website, focussing on design elements and improved UI/UX, before working with the web team to develop the front end of the website over several months with the aim of increasing customer engagement and reducing CPA.
I more recently helped THP establish a comprehensive Digital Asset Management system through Brandfolder.
